Digital Marketing Specialist

We are seeking a talented and results-driven Digital Marketing Specialist to lead the design, content creation, outreach marketing, and media buying efforts. This role is crucial in developing impactful campaigns that increase brand visibility, engage our audience, and drive measurable results.

Key Responsibilities:

1. Design & Content Creation:
• Create visually appealing and engaging content for websites, blogs, social media platforms, and email campaigns.
• Develop creative designs and multimedia content that align with brand guidelines.
• Optimize content for SEO and user engagement.
2. Outreach Marketing Campaigns:
• Plan and execute outreach campaigns to build brand awareness and generate leads.
• Identify and collaborate with influencers, partners, and industry stakeholders to amplify outreach.
• Measure and report the success of campaigns, making data-driven recommendations for improvement.
3. Media Buying:
• Develop and execute media buying strategies across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Optimize ad performance through A/B testing, audience segmentation, and budget allocation.
• Track and analyze ROI on paid media campaigns to ensure effectiveness.
4. Analytics & Strategy:
• Monitor marketing trends and competitor activities to identify opportunities for growth.
• Analyze campaign metrics and provide actionable insights for future improvements.
• Collaborate with the marketing team to align strategies with business objectives.