Marketing Manager

Job Responsibilities

MAIN RESPONSABILITIES:

• Lead & implement 360° marketing plans , adapting regional strategies and calendar for Saudi market.
• Lead and mentor the local marketing team, ensuring high performance and professional development.
• Develop and execute trade marketing initiatives consistent with regional guidelines, collaborating with retailers to maximize visibility.
• Propose comprehensive set of elements for trade marketing/merchandising plan properly calibrated on a door by door basis
• Ensure OTIF execution of all operational plans (On Time In Full) in line with regional marketing guidelines
• Ensure that all operational deadlines are met
• Ensure high end production and implementation of all animation elements
• Ensure that all the assets (eg POSM, TOAs, …) of 360 animation plan are on time in store
• Ensure implementation of merchandising updates
• Ensure commitment and alignment of all teams (BA, sales team, retailers’ staff) at local level. Propose / organized required initiatives.
• Propose and organize dispatch of POSM at local level
• Develop local activation tools when needed
• Collaboration with regional PR team on specific local activations such as outdoor events
• Manage PR activations and events, ensuring strong media and community engagement.
• Monitor brand performance, track ROI, and optimize marketing spend for maximum impact.
• Own the local A&P budget, ensuring efficient resource allocation and financial tracking.
• Spread understanding of marketing plans internally and externally at local level
• Provide regional with local insights, needs, constraints. Monitor competitor’s activities.
  
  

Profile

Minimum 4/5 years of experience in operational marketing, ideally in cosmetics in the luxury industry University degree in business or marketing Strong expertise in 360° marketing, trade marketing, and digital In depth understanding of brand strategy / DNA Sense of excellence / overachievement Interpersonal and communication skills . Financial skills to handle the local A&P budget. Energetic and self-motivated performer with the ability to work in a fast paced work culture within a team that promotes a good sense of fun. Demonstrate experience in implementing marketing project, with high level of reliability. Leadership and autonomy Regular trips across the region Fluent in English & Arabic