Manager - Branding (COR420)

Qiddiya Investment Company is redefining the entertainment landscape in Saudi Arabia, and we are looking for an innovative and driven individual to join our team as a Manager - Branding. In this role, you will be responsible for developing and implementing branding strategies that create a compelling brand identity for Qiddiya.

Responsibilities

• Responsible for maintaining the brand across various touch points (visuals, physical, sonic, scent, etc) to align with the core ethos of the philosophy
• Manage all needed collaterals to support the internal stakeholders through introduction decks, collaterals, welcome kits, merchandise items, gift items, presentation developments and review, events branding, etc
• Review all content that focuses on the master brand narrative and develop new ones through managing research/white papers, documentary series, interviews, and newsletters to own the space of PLAY globally and locally
• Alignment with marketing strategy teams to maintain the strategic direction for any core asset announcement
• Support in the briefing sessions for the creative agencies and partners to develop the campaigns for the core assets
• Confirming look and feel, messaging, content, and visuals used in any activations, along with confirmation on merchandise items being selected for these activations
• Manage all engagement of the brand in ESG, investment, Strategy, guest journey, VIP events, and much more
• Alignment with the design, production, and filming team to develop the needed content and visuals as per the brand guidelines and philosophy
• Manage the messaging and proof points for the master brand and play index