Executive Director - Events & MICE Bureau (COR425)

Qiddiya Investment Company is excited to announce an opportunity for a dynamic and innovative professional to join our team as the Executive Director - Events & MICE Bureau. In this key leadership role, you will be responsible for the strategic direction, planning, and execution of a wide range of events, conventions, and meetings that will establish Qiddiya as a premier destination for business and leisure tourism.

As the Executive Director, you will work closely with local and international stakeholders to promote Qiddiya as a hub for MICE (Meetings, Incentives, Conferences, and Exhibitions) and major events. Your efforts will drive economic growth through the attraction and facilitation of large-scale events, ultimately enhancing visitor engagement and community development.

Responsibilities

• Oversee the evolving DMMO Events Bureau functions in alignment with Qiddiya City’s development and infrastructure growth
• Develop Events & MICE master strategy aligned with business goals to drive visitor expenditure and economic growth
• Conduct research to evaluate economic benefits and support strategic planning and engagement timelines
• Create an annual Events & MICE business plan as part of the DMMO planning cycle
• Set KPIs to monitor and measure the economic impact of events and initiatives
• Define and manage Qiddiya City’s events calendar in alignment with city infrastructure milestones
• Develop a customer-centric program of hosted events targeting national and international audiences
• Maximize income-generating opportunities from event-related activities at Qiddiya City
• Coordinate events planning and execution across key internalstakeholdersr,s including Corporate, DMMO, Districts, and Assets
• Align city event efforts with external bodies such as STA, RCRC, and other KSA-level DMOs
• Collaborate with Marketing and Trade teams to promote city events across owned, earned, and paid channels
• Partner with Visitor and Community Services teams to ensure exceptional guest experiences and community engagement
• Identify and attend key MICE trade shows and industry events for business development
• Build and maintain relationships with sector stakeholders to support strategic goals
• Develop and implement familiarization (FAM) trip programs for priority partners
• Lead the identification and bidding process for key MICE, leisure, and strategic events aligned with city development
• Play a critical role in building and managing the Events Bureau team over time
• Provide leadership and guidance, fostering a collaborative, goal-oriented, and innovative team environment
• Support professional development and performance of Events Bureau team members
• Undertake additional duties as assigned by the Head of DMMO, including producing reports and status updates
• Adapt responsibilities as required to meet the evolving needs of DMMO and Qiddiya City