Content Writer

  • invygo
  • Cairo, Cairo Governorate, Egypt
  • Full-time

وصف الوظيفة

About invygo:

invygo is the leading car subscription platform operating in Saudi Arabia and the UAE — redefining how people access mobility. We offer a smarter, more flexible alternative to car ownership and rentals through our innovative app.

Now, we’re growing our office in Cairo and are looking for passionate, talented individuals to join our journey

About the Role:

We’re looking for a mid-career Arabic UX Copywriter with 2–3 years of experience to join our Marketing team, to be based in Cairo. You’ll play a key role in crafting clear, intuitive, and engaging copy for our app, website, and digital touchpoints. You’ll ensure that every word supports a seamless user journey while maintaining invygo’s brand voice and tone.

Responsibilities:

  • Write, edit, and optimize Arabic UX copy for app flows, onboarding, notifications, microcopy, emails, and landing pages.
  • Collaborate closely with product designers, marketers, product managers, and developers to create user-centered experiences.
  • Maintain and evolve our Arabic tone of voice, ensuring consistency across all platforms.
  • Translate complex product ideas into simple, user-friendly language.
  • Conduct UX research activities (content testing, surveys, user interviews) when needed to inform copy decisions.
  • Help create UX writing guidelines and standards in Arabic for scalable content practices.
  • Proofread and localize English content into Arabic when necessary, ensuring cultural and linguistic relevance.
  • Support marketing campaigns with high-quality Arabic content aligned with UX principles.

متطلبات الوظيفة

  • 2–3 years of professional experience in UX writing, content design, or related fields (preferably for digital products/apps).
  • Native Arabic speaker with exceptional writing, editing, and proofreading skills.
  • Strong professional English communication skills (written and spoken).
  • Solid understanding of UX principles, design thinking, and user-centered writing.
  • Experience working with design tools (e.g., Figma) and content management systems (CMS).
  • Ability to balance multiple projects and meet deadlines in a fast-paced environment.
  • Strong attention to detail, especially regarding grammar, tone, and clarity.
  • Team player with a collaborative mindset — able to work cross-functionally with marketing, design, and product teams.
  • Previous experience writing for mobile apps, e-commerce, fintech, or mobility sectors is a plus.

Nice to Have:

  • Basic understanding of SEO principles as they relate to UX writing.
  • Experience working with style guides and voice/tone documentation.
  • Exposure to A/B testing for content optimization.
  • Knowledge of accessibility best practices for digital content.

What We Offer:

  • Opportunity to work for a fast-growing, innovative tech brand across the Middle East.
  • Competitive salary and benefits.
  • A dynamic, collaborative, and growth-focused environment.
  • Career advancement opportunities as we expand our global presence.