وصف الوظيفة
- Analyze the market landscape to accurately identify and segment target customer groups.
- Develop detailed and data-driven customer personas reflecting real behaviors, needs, and motivations.
- Design, execute, and manage integrated marketing campaigns tailored to individual segments across digital and traditional channels.
- Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and accountability.
- Monitor campaign performance metrics, conduct in-depth analysis, and continuously refine strategies to maximize effectiveness and ROI.
- Collaborate closely with cross-functional teams (sales, product, customer service, operations) to ensure a consistent and compelling brand experience.
- Own and manage the marketing budget, ensuring optimal allocation of resources for maximum return.
- Drive the development and implementation of content strategy, including copywriting, visual direction, and storytelling aligned with brand voice.
- Oversee the management of external agencies and vendors to ensure delivery meets brand and business standards.
- Identify and capitalize on new marketing channels and opportunities for growth, including partnerships, influencer marketing, and events.
- Track market trends, competitive activity, and emerging technologies to keep strategies fresh and relevant.
- Ensure brand consistency and compliance across all marketing communications and customer touchpoints.
- Report marketing performance to senior leadership with insights, trends, and recommendations for future planning.
- Champion the use of marketing automation and CRM tools to improve campaign efficiency and lead nurturing.
- Implement customer feedback loops into campaign planning to improve personalization and relevance.
متطلبات الوظيفة
Years of Experience
- 6 to 8 years of hands-on experience in marketing, with at least 3 years in a leadership role.
Experience in the Following Areas
- Customer segmentation and persona development
- Planning and managing multi-channel marketing campaigns (digital & offline)
- Performance marketing and ROI-focused campaign management
- Marketing analytics, data interpretation, and reporting
- Budget management and strategic marketing planning
- Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
- Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus
Key Skills
Customer Understanding & Analysis
- Analyze demographic and behavioral customer data
- Build advanced segmentation strategies
- Design customer journey maps
Campaign Management
- Plan and execute multi-channel marketing campaigns
- Run A/B tests and optimize performance
- Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools
Leadership & Decision-Making
- Ability to lead teams and inspire performance
- Strong decision-making based on data and insights