Director - Wayfinding (BU 3)

Role Summary:

Leads the strategic planning and implementation of wayfinding systems across all transport environments. Ensures intuitive, accessible, and inclusive navigation experiences that support all customer segments.

Key Responsibilities:

·       Develop a unified wayfinding strategy for multimodal stations, vehicles, and public spaces.

·       Oversee the design and deployment of physical and digital signage systems.

·       Incorporate accessibility, language, and cognitive inclusivity principles.

·       Collaborate with infrastructure, branding, and digital teams to maintain consistency.

·       Evaluate and optimize signage effectiveness through customer feedback and behavioural studies.

Behavioral Competencies:

·       User Empathy – Designs systems that reflect diverse cognitive and physical needs.

·       Cross-Functional Collaboration – Ensures alignment across operations, design, and engineering.

·       Attention to Detail – Maintains quality and consistency in signage and navigation design.

·       Creative Problem Solving – Tackles complex information hierarchy challenges with innovative approaches.

·       Cultural and Linguistic Sensitivity – Designs for a multilingual, multicultural user base.