Ecommerce Product Manager

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

As the Global E-Commerce Product Manager and reporting to the Global E-commerce Director, you will be responsible for the strategy, creation, and continuous improvement of our e-commerce website. You will work cross-functionally with our tech agency, our Marketing, IT and Operations teams, and external partners to ensure a seamless and engaging online shopping experience. This role requires a strong balance of technical expertise, customer-centric thinking, and business acumen to drive e-commerce growth and brand innovation.

Key Responsibilities:

E-Commerce Website Development & Evolution

• Define and execute the product roadmap for the global e-commerce platform, aligning with business goals and customer needs.
• Lead website development projects, including new features, optimizations, and international expansion efforts.
• Partner with e-commerce and digital marketing teams to enhance site performance, user experience, and conversion rates.
• Oversee A/B testing and data-driven decision-making to improve site functionality and engagement.

Customer Experience & UX Optimization

• Own the end-to-end user journey, ensuring an intuitive, engaging, and luxury brand-aligned experience.
• Optimize the mobile and desktop experience with a focus on personalization, accessibility, and conversion rate optimization (CRO).
• Collaborate with content and design teams to maintain a visually compelling and on-brand digital experience.

E-Commerce Strategy & Performance

• Develop strategies to drive sales, customer retention, and brand storytelling through the website.
• Monitor and analyze KPIs (e.g., traffic, conversion rates, average order value, bounce rates…) to identify opportunities for improvement.
• Implement SEO and site merchandising best practices to maximize visibility and engagement.

Cross-Functional Collaboration & Project Management

• Work closely with regional teams to ensure localization and alignment with global e-commerce strategies.
• Manage external vendors, agencies, and platform providers to execute e-commerce initiatives.
• Align e-commerce initiatives with broader omnichannel strategies, including in-store experiences and digital marketing campaigns.

Technology & Innovation

• Stay ahead of e-commerce trends, emerging technologies, and competitive landscape to innovate and refine the online experience.
• Identify and implement AI-driven personalization, AR/VR experiences, and interactive shopping features where relevant.
• Ensure website security, compliance, and scalability in collaboration with IT teams.