Assistant Product Marketing Manager

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative and luxurious fragrances, education and by sharing our Middle Eastern fragrance rituals with the world.

Summary

KAYALI is looking for a highly analytical and results-oriented Assistant Product Marketing Manager to support the development and execution of our global product strategy. This role works closely with the Senior Product Marketing Manager to drive product positioning, business management, and innovation, ensuring alignment with brand objectives. The Assistant Product Marketing Manager will help guide product development, product messaging, and deliver performance insights while maintaining and building global processes. Success in this role requires a balance of creativity, analytical thinking, communication, and leadership to help shape the future of KAYALI’s product portfolio.

Essential Duties and Responsibilities:

Global Product Management & Brand Advocacy

• Work closely with Commercial, Product Development, and Marketing teams on market needs; serve as global brand advocate to push initiatives forward
• Establish and maintain effective cross-functional relationships with internal partners and act as brand liaison for internal teams supporting Product Development, Marketing, Supply Chain, Packaging, and Regional Market teams
• Prepare and support presentations and reports for leadership and market-facing meetings

Global Product Pipeline, Product Calendar, and Product Assortment

• Assist in maintaining the global product calendar and sharing monthly updates
• Support product category development by helping to create new product briefs, including product claims management, and collaborating with cross-functional partners to align on retail pricing, cost of goods, and margin objectives
• Support the Senior Product Marketing Manager to identify consumer insights, market gaps, and portfolio opportunities to develop compelling, differentiated product concepts

• Execute promotional kit and token of appreciation (TOS) strategies while collaborating with regional market teams

• Track cost and margin targets to meet financial objectives of the brand

• Assist in evaluating the launch potential for new product developments (NPD) by gathering data and collaborating with market teams to refine forecasts and expectations

Reporting & Research

• Remain relentlessly up to date on emerging and future trends across relevant industries to identify and drive business opportunities
• Assist the Senior Product Marketing Manager with cost of goods analysis and provide insights as needed on product development
• Provide key initiatives performance and ad-hoc reporting and analysis as needed
• Make data-driven recommendations based on research and sales trends