SMM/ Marketing Executive

We are seeking a creative and detail-oriented Social Media & Marketing Executive to join our Company. The ideal candidate will be passionate and with hands-on experience in managing social media platforms, content creation, and executing marketing campaigns that boost brand awareness and customer engagement.

Key Responsibilities:

·         Develop and execute a comprehensive social media strategy tailored to each platform (Instagram, Facebook, TikTok, LinkedIn)

·         Create, curate, and manage engaging, high-quality content, including images, videos, reels, stories, carousels, and captions aligned with the brand tone

·         Monitor and analyze social media performance using analytics tools; provide regular reporting with actionable insights and recommendations

·         Collaborate with internal marketing, design, and operations teams to align social media campaigns with broader brand and business goals

·         Plan and maintain monthly content calendars, ensuring a consistent posting schedule across all channels

·         Stay informed on current social media trends, tools, platform updates, and competitor activity, particularly within the hospitality and F&B industry

·         Brainstorm and implement creative campaigns to promote new menu launches, seasonal events, and guest experiences

·         Coordinate with photographers, videographers, and content creators for professional shoots.

·         Support influencer and brand collaboration initiatives, including outreach, coordination, and post-campaign reporting

·         Monitor guest feedback and sentiment across platforms, escalating relevant issues and insights to management

·         Ensure all content complies with brand guidelines and maintains a consistent visual and editorial identity

·         Manage paid social advertising campaigns in collaboration to boost reach and engagement