Sales Development Representative (Hospitality Technology)

Role Summary

We are seeking a highly motivated Sales Development Representative (SDR) to join our team and drive growth in the hospitality technology sector. The SDR will play a critical role in generating qualified leads, building strong relationships with decision-makers in hotels, resorts, and restaurants, and supporting the sales team in expanding market share.

This role is ideal for someone who is energetic, tech-savvy, and passionate about the hospitality industry and SaaS solutions that transform guest experiences, operations, and revenue growth.

Key Responsibilities

• Lead Generation & Prospecting
• Research and identify potential clients within the hospitality industry (hotels, resorts, restaurants, serviced apartments, event venues).
• Use outbound channels (cold calls, email campaigns, LinkedIn outreach, events) to connect with decision-makers such as General Managers, Revenue Managers, IT Directors, and F&B Managers.
• Qualification & Discovery
• Conduct discovery calls to understand prospects’ operational challenges, technology needs, and decision-making processes.
• Qualify inbound leads from marketing campaigns, webinars, and tradeshows.
• Build a strong sales pipeline of opportunities aligned with company goals.
• Collaboration with Sales & Marketing
• Work closely with Account Executives to schedule product demos and sales meetings.
• Share market insights, customer pain points, and competitive intelligence with the sales and product teams.
• Align with marketing on campaigns targeting the hospitality sector.
• CRM & Reporting
• Maintain accurate and up-to-date records of prospect interactions in CRM (HubSpot, Salesforce, or similar).
• Track outreach activity, KPIs, and pipeline progression.
• Provide weekly/monthly reports on lead generation results.