PLG Sr Backend Engineer / Lead (Remote)

About Lucidya

Lucidya empowers brands to unlock the power of customer intelligence across the Middle East and beyond. As part of our Product-Led Growth (PLG) strategy, we are building frictionless, self-serve experiences that accelerate adoption, engagement, and long-term success.

The PLG Squad drives this mission, creating onboarding journeys, trial-to-paid conversions, in-app growth loops, and customer experiences that directly impact growth and retention.

Joining this team means working on high-impact, customer-facing projects that shape Lucidya’s global expansion and PLG success.

Role Overview

As a Backend Engineer / Lead, you will architect, scale, and optimize the backend foundations of Lucidya Light’s PLG product. Your work will power experimentation, self-serve onboarding, trial-to-paid conversions, and retention loops at scale.

You will lead a team of backend engineers, design resilient systems, and ensure the infrastructure supports fast, data-driven product experiments and smooth end-to-end user experiences.

Key Responsibilities

Team Leadership

• Lead, mentor, and manage backend engineers, fostering collaboration, accountability, and continuous improvement.
• Establish best practices for backend development, code reviews, and testing standards.

PLG-Driven Development

• Guide the team to build backend systems that enable self-serve onboarding, trial-to-paid conversions, and retention loops.
• Support experimentation with feature flags, A/B testing, and PLG metrics instrumentation.

System Architecture

• Design and implement robust, scalable backend architectures optimized for rapid iteration and growth experiments.
• Identify bottlenecks and optimize system performance, scalability, and reliability.

Cross-Team Collaboration

• Work closely with Product Managers, Frontend Developers, and Designers to align backend capabilities with PLG goals.
• Ensure seamless integrations, secure APIs, and smooth data flows.

DevOps & Reliability

• Oversee CI/CD pipelines, deployment processes, and system monitoring/recovery.
• Continuously improve infrastructure to support growth and experimentation.

Innovation & Growth

• Stay current with backend technologies and PLG best practices.
• Introduce frameworks, tools, and processes that improve developer velocity and user experience.