Marekting Lead

The Corporate Marketing Lead will be responsible for developing, implementing, and overseeing comprehensive marketing strategies that align with our company's overarching business objectives

Key Responsibilities:

• Strategy Development:
• Develop and execute a robust corporate marketing strategy and integrate AI-powered tools and platforms that support brand growth, market positioning, and business development goals.
• Conduct market research, competitor analysis, and customer insights to identify opportunities and inform marketing decisions.
• Define key performance indicators (KPIs) and metrics to measure the effectiveness of all marketing activities.
  
• Brand Management:
• Guard and evolve the company's brand identity, voice, and visual guidelines across all platforms and touchpoints.
• Oversee the creation of compelling brand narratives and messaging that resonate with target audiences.
• Ensure brand consistency in all internal and external communications.
  
• Content and Campaigns:
• Lead the development and execution of integrated marketing campaigns, including digital marketing, content marketing, social media, email marketing, and events.
• Manage the content calendar and ensure timely delivery of high-quality, engaging content.
• Collaborate with product, sales, and other internal teams to develop compelling marketing materials that support their objectives.
•  Explore and leverage AI for content creation optimization to scale content efforts, improve relevance, and drive engagement.
• Implement AI-driven personalization and automation techniques across campaigns (email, social media, web) to deliver highly targeted messages and improve customer experience
  
• Digital Marketing & SEO:
• Utilize AI-driven analytics and insights to refine SEO strategies, monitor search trends, and adapt to algorithm changes for maximized online visibility.
• Oversee the application of AI tools for campaign performance analysis, A/B testing, and predictive modeling to optimize digital advertising spend and lead generation efforts.

• Public Relations & Communications:
• Manage corporate communications, media relations, and public relations efforts to enhance the company's reputation and secure positive media coverage.
• Develop crisis communication plans and manage responses as needed.