Customer Acquisition Manager - Activation.Egypt- NEO.Retail Banking

- Own and optimize the onboarding journey starting post app launch until account creation (excluding media acquisition).
- Drive the conversion rate improvement across all funnel steps (e.g., welcome screen, KYC flow, document upload, account confirmation).
- Set and achieve commercial KPIs related to customer onboarding, including monthly account creation targets.
- Analyze behavioral data and funnel analytics (e.g., drop-off points) to generate actionable insights.
- Collaborate with product, design, compliance, and tech teams to simplify user journeys and remove friction.
- Lead continuous UX/UI enhancements and A/B testing initiatives to boost onboarding efficiency.
- Benchmark onboarding flows with regional and global digital banks and propose innovation and simplification ideas.
- Ensure regulatory and compliance requirements are met while maintaining a smooth user experience.
- Prepare and present performance reports with insights and recommendations to senior leadership.
- Drive customer communications with omni-channel approach to reach customers for additional for customer dependencies (pending docs, info.)