وصف الوظيفة
Role Objective
The incumbent will spearhead the development, planning, and implementation of efficient marketing strategies, informed by a thorough comprehension of diverse customer segments, with the objective of fostering growth and maximizing marketing investment returns.
Key Responsibilities
- Conduct in-depth market analysis to accurately pinpoint target customer segments.
- Create comprehensive customer personas using data-driven insights into purchasing behaviors.
- Conceptualize and execute tailored marketing campaigns specifically designed for each customer segment.
- Oversee the marketing team, ensuring coordination with the company’s overarching strategic objectives.
- Track campaign effectiveness, assess outcomes, and engage in ongoing optimization efforts.
- Work interdepartmentally (with Growth, Product, Operations, Finance) to ensure a seamless customer experience.
متطلبات الوظيفة
Years of Experience
- At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role.
Experience in the Following Areas
- Customer segmentation and persona development
- Planning and managing multi-channel marketing campaigns (digital & offline)
- Performance marketing and ROI-focused campaign management
- Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
- Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus
Key Skills
Customer Understanding & Analysis
- Analyze demographic and behavioral customer data
- Build advanced segmentation strategies
- Design customer journey maps
Campaign Management
- Plan and execute multi-channel marketing campaigns
- Run A/B tests and optimize performance
- Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools
Leadership & Decision-Making
- Ability to lead teams and inspire performance
- Strong decision-making based on data and insights
Market Knowledge
- Familiarity with local and global market trends
- Agile in responding to competitive and economic changes
Technical & Analytical Skills
- Strong Excel skills and ability to build basic financial models for campaigns