Digital Manager

About the Company

McDonald's Saudi Arabia is owned and operated by Riyadh International Catering Corporation (RICC), which holds the exclusive franchise rights in the central, eastern, and northern regions of the Kingdom of Saudi Arabia. This strategic position allows it to make a significant contribution to the national economy. RICC actively supports local suppliers and invests substantially in the recruitment and training of the local workforce. Since its establishment in 1993, McDonald's Saudi Arabia has been dedicated to providing high-quality products to all its customers while maintaining the highest food safety standards locally and internationally. Furthermore, the menu at McDonald's Saudi Arabia is thoughtfully crafted to promote a balanced lifestyle.

About the role

We are seeking a Digital Manager to lead our performance media strategy across paid digital channels. This role is responsible for driving user acquisition, engagement, and lead generation through data-driven campaigns, while managing the paid media budget to maximize ROI.

You will serve as the main point of contact with media partners and agencies, ensuring seamless collaboration and execution across platforms such as Google UAC, META, TikTok, and others. The ideal candidate brings a mix of strategic thinking, technical expertise, and leadership to deliver measurable business impact.

Main Responsibilities:

• Performance media strategy: User acquisition & engagement, Leads, Data enrichment and Boost of new channels
• Lead media advertising agency team
• Working closely with Marketing and Digital team to run efficiencies across all media spent, with focus on performance media but covering all levels.
• Main touchpoint with media partners and regional agency for performance media: Google UAC, Search, META, TikTok, etc.
• Manage paid media budget
• Manage media performance and attribution reports
• Media budget optimization
• Media funnel activation (WO, EE, H/L Growth and WB)
• Media affiliation

KPI's:

• Installs, %Paid overall digital couponing generated, CPI, CPA, CPC and others, CAC, ROAS, ROMS, ROI, Downloads, Redemption, CHURN, Frequency.

Skills:

• Leadership, Planning, Decision making, Data-Driven.
• SEO/SEM, Google Ads full stack, ASO, META Business manager experience.

Requirements:

• Bechler's degree in Marketing, Digital Marketing or E-Commerce
• 8 years' experience in the same field, 3 years in managerial role.