Lead - SME Acquisition

About Wio Bank

Wio Bank PJSC is headquartered in Abu Dhabi and stands out as the first platform bank in the MENA region—offering a fully digital and integrated banking experience for both individuals and businesses. It’s regulated by the Central Bank of the UAE and backed by major UAE entities including ADQ, Alpha Dhabi, e&, and First Abu Dhabi Bank (FAB).

Role Overview

Wio Bank is redefining SME banking in the UAE through innovation, simplicity, and digital-first solutions. We are looking for a passionate and results-driven SME Acquisition Team Lead to spearhead our client acquisition efforts in Abu Dhabi and Al Ain. This strategic role is responsible for leading a team of Relationship Officers to drive the acquisition of high-value, new-to-bank SME customers, with a strong focus on the trade, services, manufacturing, and free zone sectors.

Key Responsibilities

• Team Leadership & Performance Management: Build, lead, and manage a team of Relationship Officers focused on acquiring high-value SME clients. Set clear targets, monitor performance, and provide coaching and support to ensure success.
• Market Development & Client Acquisition: Develop and execute acquisition strategies tailored to the Abu Dhabi and Al Ain SME landscape, with a focus on trade, services, manufacturing, and free zone entities.
• Stakeholder Engagement: Establish and maintain strong relationships with key stakeholders including free zone authorities, trade associations, and regulatory bodies to support business development.
• Regulatory & Compliance Awareness: Ensure the team operates within the regulatory framework, maintaining high standards of compliance and risk awareness in client onboarding and engagement.
• Reporting & Insights: Provide regular updates on acquisition performance, market trends, and client feedback to inform strategic decisions and product development.
  
  

Ideal Candidate Profile

• Proven experience in SME banking or business development in the UAE, with a strong focus on Abu Dhabi and Al Ain markets.
• Deep understanding of the regional business ecosystem, including free zones, trade, services, and manufacturing sectors.
• Strong grasp of regulatory requirements and compliance standards relevant to SME banking.
• Demonstrated leadership experience with the ability to build and motivate high-performing teams.
• Excellent communication, negotiation, and stakeholder management skills.
• Entrepreneurial mindset with a passion for driving growth in a digital-first banking environment.
  
  

Why Join Wio?

• Be at the forefront of digital transformation in banking with a future-ready platform.
• Drive a high-impact initiative in a fast-growing and strategic customer segment.
• Join a vibrant culture that values collaboration, innovation, and entrepreneurship.
• Competitive compensation, performance-based incentives, and career development opportunities.