وصف الوظيفة
Job Purpose: Lead and oversee end-to-end content creation across campaigns and channels, managing agencies and an in-house studio to deliver high-quality, on-brief creative at scale. Set and enforce quality standards, optimize workflows, and ensure on-time delivery while providing hands-on creative direction and production support when needed.
Key Accountabilities:
Agency Management:
● Select, brief, and manage external agencies and freelancers for design, video, and copy projects; define SOWs, timelines, milestones, and deliverables.
● Run a disciplined feedback and approval process to keep revision cycles ≤ 10% and delivery on SLA.
Maintain a vetted roster of partners and rate cards; negotiate for speed, quality, and cost efficiency.
In-House Content Production:
● Lead an internal content pod to produce images, videos, motion graphics, and copy for brand, performance, CRM, web/app, and social channels.
● Establish creative standards, templates, and reusable systems to increase output without sacrificing quality.
Personally contribute when necessary (storyboarding, copy refinement, design direction, editing).
Quality, Brand, and Objective Alignment:
● Translate campaign briefs into executable creative work with clear messages, offers, and CTAs.
● Ensure every asset aligns with the brief, audience insights, channel specs, and campaign objectives.
Own brand governance across tone of voice, visual identity, and accessibility; run pre-flight QA.
Planning and Workflow Orchestration:
● Partner with Marketing Operations to slot work into the master campaign calendar and protect timelines.
● Convert briefs into production plans with milestones, owners, dependencies, and asset checklists.
Maintain an asset tracker and DAM hygiene for version control, usage rights, and reusability.
Measurement and Continuous Improvement:
● Implement content Quality Score criteria; analyze revision drivers and post-campaign performance.
● Turn learnings into playbooks and creative testing frameworks (formats, hooks, thumbnails, lengths).
Report on on-time delivery, quality, revision rate, and volume; tie creative to revenue impact.
Cross-Functional Collaboration:
- Work closely with Brand, Content, Digital, Product, Growth, and Analytics to refine propositions, iterate creatives from test results, and localize assets where needed.
متطلبات الوظيفة
● 10+ years leading creative production for multi-channel marketing (brand, performance, CRM, social, web/app); strong record shipping at speed and scale.
● Demonstrated success managing agencies and in-house makers; expert at brief translation, creative direction, and feedback that improves work quickly.
● Deep understanding of content strategy, storytelling, and platform-native formats across Meta, TikTok, YouTube, X, LinkedIn, Snapchat, programmatic, and CRM.
● Scheduling and workflow mastery: capacity planning, sprinting, traffic management, and approval gates.
● Proficiency with creative toolchains and production pipelines; working knowledge of rights, licensing, and DAM.
● Exceptional communication and stakeholder management; calm under deadline pressure; high attention to detail.
Competencies:
● Creative Excellence: Elevates the idea and the craft while staying laser-focused on objectives.
● Operational Discipline: Builds repeatable templates, enforces SLAs, and controls revision loops.
● Storytelling and Channel Fit: Tailors concepts and hooks to each platform and audience.
● Data-Informed Iteration: Uses tests and performance signals to optimize creativity systematically.
Leadership and Coaching: Develops talent; creates a culture of speed, quality, and ownership.
Preferred Tools and Methods:
● Design and motion: Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma.
● Video: Premiere Pro, DaVinci Resolve, or Final Cut; basic audio cleanup tools.
● Copy and collaboration: Docs/Slides, task managers (Asana/Jira/Trello), asset trackers/DAM.
QA: Checklists for brand, specs, accessibility, subtitles/captions, and localization.