Consumer Activation & Key Account Manager

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Consumer Activation & Key Account Manager

What Is Position About - Purpose

• Managing the KA team
• Achieving KA annual targets
• Creating a clear Key Account strategy identifying channel & banner roles
• Sharing and aligning our KA strategy with M&S leadership teams as well as Finance Working with a commercial mindset to reallocate investments to achieve optimal returns
• Ensuring we have embedded the correct investments into our planning cycles & budgets
• Ensuring communication opportunities within the channel are fully captured & ensure deployment of relevant communication on time in full.
  
  

What Will You Do - Responsibilities

Responsible for the activation team

• Managing the consumer activation supervisor’s by
• Ensuring that sufficient resources (BA’s) are available & deployed in the Region’s as per the strategy agreed with the Sales Director & Regional Sales Managers
• Managing manpower in an agile manner to ensure achieving KPIs set per campaign
• Managing the agency/ies and supporting the supervisors to ensure smooth operations
• Supporting the Sales Director by having a holistic view of performance KPI’s so Regions can be compared.
  

Supporting the activation team

Supporting the team in the below to ensure we have a solid strategy with the optimum use of resources (recommend, suggest optimum deployment of BA HC & resources across the territories)

• Regional Managers are responsible for setting the strategy in their territories to support their commercial objectives aligned with the Marketing team by
• Using a commercial approach by sub-area level using the below
• A) TME (working with the commercial team on our data analysis)
• B) Nielsen (as direction / trend)
• C) Tracer (consumer behavior and brand funnel)
• To implement a solid activation plan (1-2-1) on ground using a scientific methodology, identifying where to allocate our BAs, (retail, T-cafés & KA) with the setting a proper qualified & effective targets
• Identifying new channels/ ways of working - where applicable - that will ensure long-term growth and brand health.
• Measuring the return on investment
• Identifying how this brings a commercial return (i.e. more consumers hence higher sales volumes..)
• Coordinate with brand managers to develop an activations toolbox aiming at building consumer activations’ excellence.
• Monitor activations KPIs (on total level & by brand/ campaign) in coordination with brand managers & align with M&S leadership team.
• Present regular reports to marketing team & M&S leadership team.
• Monitor budget status (monthly consolidation & phasing) on a month basis in accordance to planned budget versus actualization.
• Commercial Planning Dept. to allocate resources to work with the Regional Managers to develop the above strategy
  

Responsible for the Field Marketing Programs

• Through working closely with Brand managers and the regional sales managers to Develop a relevant tool box for Sales team & Field marketers to utilize in the field based on relevant consumer segments Through our clear consumer & territory understanding, using our Field Marketing approach, manage the newly expanded portfolio
  
  

Regional projects or tasks

• One team spirit balancing healthy competition whilst retaining a team delivery ethos
• A sense of urgency to bring us towards profitability by 2025 or earlier...
• Best in class training to ensure JTI Egypt sales team outperforms competitors in both tobacco & leading FMCG companies (on boarding, sales skills etc.)
• Opportunities to drive ND & WD through leveraging ‘active’ wholesalers in coordination with Sales Director & sales leadership team
  
  

Who We Are Looking For - Requirements

• Bachelor’s degree in business administration, marketing, or any other related fields.
• 6-8 years of experience.
• Fluent in English.
• Excellent communication and negotiation skills.
• Leadership/management skills
  
  

What Are The Next Steps In The Recruitment Process

Thank you very much for your interest in recruitment. We will try to come back to you with feedback about the fate of your candidacy immediately after the end of the advertisement for the position.