Wholesale Manager (Upper Egypt)

PURPOSE OF THIS JOB / DEPARTMENT OVERVIEW

The main objective of the Wholesale Manager is to set a strategic direction that will deliver the largest opportunity for sustained growth within the wholesale channel and manage the sales and distribution business in an effective way to deliver this strategy. The Wholesale Manager must continuously drive for maximum outlet coverage in the Off Premise channels in order to maximize sales and volume whilst establishing strong relationships with Wholesalers. This strategy needs to be profitable, efficient and ensure a continuous development of our brand in the Off Premise channels.

RESPONSIBILITIES

# Regional Objectives

• Fully responsible for achieving the objectives of volume and distribution for the Wholesale channels in his region.


• Ensures the correct implementation of the planned actions in the annual Joint Business Planning with the Tier 1 Wholesalers.


• Maintains the correct stock levels with each Wholesaler within his/her responsibility.


• Aligns all pricing and promotions with all necessary key stakeholders (GM, Off Premise & Finance) to minimize the threat of cross channel cannibalization and to maintain profitability.

#Strategy and Planning

• Definition of a long-term distribution model for the region.


• Performs the annual investing and sales estimate for each Wholesaler.


• D esigns and implements actions within the Business Plan focused on the development of the Wholesale distribution model.

# Sales Management & Leadership

• Responsible for creating and developing a strong commercial relationship with the Tier 1 Wholesalers based on a win-win focus that is to be executed through the annual Joint Business Plan.


• Leads by example and devotes a minimum of one day per month for market visits with Wholesale Sales Representatives.


• Prepares and runs effective team meetings with Wholesale Sales Representatives to execute the agreed strategies and sales driver initiatives.


• Encourages the Regional Wholesale Managers to define ad hoc action plans for their Wholesalers in order to ensure the long-term development of distribution, volume and brand in each area.


• Leads his/her team by focusing on their strengths in order to maximize their performance and potential.


• Spend 70% of his/her time in trade and DP combined continuously find opportunities to grow our wholesale network, develop DP and winning vs competition.

#Business Insights & Analysis

• Consistently analyzing the market data to find gaps or opportunities, by region, in Wholesale distribution.


• Responsible for obtaining depletions data from Wholesalers to analyze performance, improve forecasting and quantify all Pay for Performance remuneration.

#Administration

• They are responsible for the correct management of the budget and for the control of all free goods.


• Gathers all the necessary information from the Wholesalers (stocks, sales, opportunities, contact details) on a monthly/quarterly basis, and shares it internally with the Musketeers team and other key stake holders.


• Reports monthly on the evolution of the Wholesalers Performance vs Joint Business Plan Objectives.


• Prepares, organizes, and executes Wholesale review meetings with all Tier 1 Wholesalers on a monthly/quarterly basis, which result in mutually agreed action plans.

#Requirements:

• 5 years of experience in FMCG business leading sales teams with a clear focus on distribution (horizontal/vertical growth) .


• Successful previous experience as a manager .


• Wholesale channel previous experience .


• Upper Egypt region previous experience is preferred .


• Strong analytical, planning, and financial skills .


• Clear understanding of markets, sales and distribution, competitor activity, and consumer behavior in FMCG.


• Proficiency in MS Office (PowerPoint, Excel, Word).


• Effective negotiation and communication skills.


• Leadership, motivation, and team skills.