Media Buying Specialist
- iSchool
- Cairo, Cairo Governorate, Egypt
- Full-time
وصف الوظيفة
iSchool is a leading online education platform that offers coding and artificial intelligence courses for students aged 6 to 18. We are currently seeking a Media Buying Specialist to join our team. As a Media Buying Specialist at iSchool, you will play a key role in managing and optimizing our media buying campaigns to drive customer acquisition and increase brand awareness.
Responsibilities
- Develop and implement media buying strategies across various advertising channels, including paid search, display advertising, social media, and programmatic.
- Collaborate with internal stakeholders to understand campaign objectives and target audience.
- Research and identify suitable media platforms and negotiate rates.
- Monitor and optimize media campaigns to ensure maximum return on investment (ROI).
- Analyze campaign performance data and generate reports for management.
- Stay up-to-date with industry trends and best practices in media buying.
- Manage relationships with media vendors and partners.
- Work closely with the marketing team to align media buying strategies with overall marketing goals.
متطلبات الوظيفة
- Bachelor's degree in marketing, advertising, or a related field.
- Proven experience as a Media Buying Specialist or similar role.
- Strong knowledge of media buying across different channels.
- Experience with media buying platforms and tools.
- Excellent negotiation and communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Up-to-date with the latest trends and best practices in media buying.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Strong attention to detail.
