Head of Communications, Egypt

Leads Communications function as part of the Corporate Affairs Department to achieve corporate agendas for Egypt Market Cluster through: aligned & consistent communication, strengthening external AZ reputation and sustaining internal awareness of business strategy and progress as well as ensuring alignment with HR in regard to internal Communication. May contribute to regional /MEA projects to develop new communications campaigns or monitor and improve the effectiveness of existing ones.

External Communications:

• Leads the development and delivery of a robust external communications strategy and plan (including social media, thought leader speaker events and media) across Egypt Market Cluster consistent with business priorities, long term aspirations and global guidelines, or aids the development of these strategies through expert technical support
• Provides senior public relations counsel to all brand teams within brand portfolio and other teams as required
• Incorporates new and innovative communications channels and approaches into communication strategy
• Works collaboratively as part of Corporate Affairs team to drive GA and Policy agenda by advising on and executing an integrated communication strategy
• Establishes a framework for external engagements through creation of country facts sheets and top stakeholders’ biographies, mapping the media landscape and creating an external engagement plan in an aim to build presence and position the organization as a leader in the healthcare industry
• Ensures that key Corporate Responsibility activities (i.e.: Corporate Reputation events) are communicated for publication in annual reporting and communicated broadly throughout AstraZeneca and externally to major stakeholders
• Lead employee advocacy work by equipping our Sales colleagues to proactively speak about AstraZeneca’s impact on people, society and the planet
  
  
  

Internal communications:

• Leads the planning and delivery of the Internal Communications Plan to inform, educate, align and engage employees to deliver business strategy and priorities to drive business success
• Ensures alignment with HR in regard to internal communications initiatives that increase employee engagement with local and broader AstraZeneca business strategy
• Manages internal communications channels and services, in line with AstraZeneca Global requirements and standards
• Incorporates new and innovative communications channels and approaches, especially Digital & Social Media, into the internal communication strategy
• Works with Egypt leadership team to develop comprehensive, integrated communications plans for relevant business priorities
• Cooperates with SLT to provide counsel, coaching as well as deep knowledge of internal communications offerings and opportunities for integration across the business, advises on sequencing for communication cascades, counsels on message, approach and style for planned communications
• Ensures all internal communications share a unified, on-brand look and feel that reflect the company’s business priorities and strategy, and are continuous, consistent and distributed through appropriate channels
  
  
  

Corporate responsibility:

• Maintains highest ethical standards and work in a spirit of AstraZeneca Code of Ethics, following rules & norms set by corporate policies
• Ensures that all conducted activities are done in accordance with local legislation and corporate standards.
  
  
  

Education, Qualifications, Skills And Experience

Essential:

• Higher education, preferable in communications/ journalism, otherwise certification and solid trainings in the relevant area
• Extensive Digital and social media skills
• Considerable internal and external communications experience with min 3 years of leading the communications function/strategic agenda
• Successful experience at supporting senior leaders through communications counsel, developing effective communication strategies and implementing integrated communication plans
• Ability to work in a global environment including understanding of cultural differences
• Strong project and change management skills
• First-rate coordination, collaboration, organization and multi-tasking skills
• Business acumen
• Strategic thinking
  
  
  

Desirable

• National and global communications experience
• Knowledge of global pharmaceutical market & experience of healthcare communications
  
  
  

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.