وصف الوظيفة
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
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- Deploy successful marketing campaigns and own their implementation from ideation to execution
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- Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
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- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
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- Build strategic relationships and partner with key industry players, agencies and vendors
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- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
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- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
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- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
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- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
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- Demonstrable experience in marketing together with the potential and attitude required to learn
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- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
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- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
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- Experience in setting up and optimizing Google Adwords campaigns
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- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
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- A sense of aesthetics and a love for great copy and witty communication
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- Up-to-date with the latest trends and best practices in online marketing and measurement
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- BSc/MSc degree in Marketing or related field
Benefitsattractive package
social and medical insurance
2 days off