Assistant Brand Manager - Arabia

وصف الوظيفة


About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.

What Will Your Main Responsibilities Be

  • Planning
  • Assist in preparing Annual and long-term plans for the brand and projects, based on agreed strategy to indicate tonnage forecast, advertising and promotion plan, market research plan and marketing appropriation.
  • Lead other functions to achieve the final short- and long-term objectives of the brand.

A- Marketing Research

  • Monitor consumer research and draw conclusions on brand performance monthly.
  • Recommend corrective actions based on research findings.

B- Product / Promotion Development

  • Roll out promotional packaging changes.
  • Lead & roll out innovations.

C- Advertising/Communication

  • Prepare local communication strategy and plan, based on brand strategy.
  • Develop and execute media communication plans with media agencies.
  • Work with BTL and ATL agencies to launch full 360 plans.

D- Promotion / Merchandising

  • Prepare promotion plans with category operations team.
  • Develop shelf planograms and on shelf and off-shelf merchandising plans with customer marketing.

E- Control

  • Activity timing: Ensure that all activities are completed on time and In Full
  • Budgets: Ensure that all brands / projects expenditure is kept within agreed budget

F- Monitoring & Brand Ownership

  • Brand elements: As brand custodian, monitor all brand elements-advertising, product, packaging, promotion price, cost etc.-recommending modifications and improvements where necessary.
  • Monitor day to day operations on the brand from all function sides to have plans in place on time. Monitor competition actions and ability to react fast. Brand Data: Review all brand / market data – sales audit, competition, distribution etc. – to detect areas of weakness / strength and recommend correcting action.

What You Need To Succeed

Experiences & Qualifications

  • Marketing experience of at least 2+ years of brand marketing experience (FMCG experience is a plus).
  • Fluency of Arabic & English is a must.
  • Location: Dubai, UAE or Jeddah, KSA.

Skills

Key skills:

  • Communication skills
  • Analytical skills
  • Strong interpersonal skills
  • Project management skills
  • Presentation Skills

Key Competencies

  • Understanding into insight
  • Consumer & Customer focus
  • Strategic Influencing
  • Organizational awareness

Leadership

  • You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  • As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  • Critical SOL (Standards of Leadership) Behaviors
    • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
    • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
    • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
    • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
    • AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.