Senior Outdoor Executive

Alfa Medical Group

Job Purpose

Develop and implement effective outdoor marketing strategies to promote our products/services and understand the outdoor advertising channels to track record in driving successful marketing campaigns.

Technical Accountabilities

• Develop and execute comprehensive outdoor marketing plans to increase brand awareness and drive customer engagement.
• Identify suitable outdoor advertising channels, such as billboards, transit advertising, digital displays, and experiential marketing opportunities, to reach the target audience effectively.
• Collaborate with the marketing team to align outdoor campaigns with overall marketing objectives and brand messaging.
• Conduct market research to identify trends, competitor activities, and customer preferences to inform outdoor marketing strategies.
• Manage relationships with outdoor advertising agencies, negotiate contracts, to ensure cost-effective utilization
  
  

of advertising budget.

• Monitor and analyze the performance of outdoor marketing campaigns to provide regular reports and insights to management.
• Coordinate with creative teams to develop compelling outdoor advertising content, ensuring adherence to brand guidelines.
• Conduct post-campaign analysis to evaluate the success of outdoor marketing initiatives and identify areas for improvement.
• Maintain outdoors data base with detailed locations, vendors and branches split.
• Responsible for regular maintenance for outdoor spots through assigned vendors and in collaboration with operation/branches team.
• Carry periodic field visits to ensure all outdoors are in proper condition.
• Site visits to new branches before opening date to scan the surrounding area and identify potential locations for both directional and tactical signs.
• Keep proper records and filing for contracts, payments and document cycle.
• Ensure payments to vendors as per contracts and coordinate with internal stakeholders.
• Maintain data base with actual pictures for all rented locations and update it regularly.
  
  

Communication and working relationships

• Daily verbal/ written/ phone communication with the Outdoor Manager and Marketing Director.
• Ongoing internal communication with marketing team and operation team.
• Ongoing external communication with agencies and suppliers.
  
  

Job latitude / decision making authority

• Works with Outdoor Manager and Marketing Director.
• Works within defined policies procedures and work processes
  
  

Knowledge, Skills And Abilities (KSA's)

• Bachelor's degree in business administration, marketing, communications, or a related field.
• 5 to 8 years of experience in outdoor advertising channels, including traditional and digital formats.
• Proven ability to analyze market trends, consumer behavior and competitors to ensure effective outdoors activities.
• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Strong negotiation and communication skills to establish and maintain relationships with advertising agencies and vendors.
• Proficiency in using MS office (excel, word and PPT).
• Creative thinking and the ability to develop innovative ideas for outdoor marketing campaigns.
• Leadership qualities and the ability to mentor and guide junior team members.
  
  

Flexibility to travel and work outside regular office hours as required.

Competencies

• Adaptability
• Customer Centricity
• Quality Orientation