Copywriter (UX Writer)
- Envision Employment Solutions
- New Cairo City, Cairo Governorate, Egypt
- Full-time
وصف الوظيفة
Envision Employment Solutions is currently looking for a Copywriter (UX Writer) for one of our partners, a multinational bank.
Job Summary:
Copywriters are responsible for producing engaging, clear text for different advertising channels and product touchpoints such as application, websites, social ads, emailers, etc. The job includes researching keywords, producing interesting written content, and proofreading their work for accuracy and quality, with clear alignment with the brand’s tone of voice and personality.
- Copywriters work closely with design and brand teams, as well as agencies and internal product and marketing teams on concepts and messaging.
- Copywriter is responsible for the linguistic content of the application, website, and any other customer (internal or external) facing touchpoint.
Responsibilities:
- Product and Marketing:
- Leads the advertising team into sharpening the advertising messages of the entity's and making sure the tone of voice is on brand
- Interpreting creative direction and technical information and turning them into persuasive copy and easy to understand text
- Responsible for Writing clear and error-free content to ensure high standards of copy quality
- Work closely with internal teams and agencies to participate in all stages of the creative process, from brainstorming to conceptual development and creative strategies
- Writing and presenting copy options that align with the core message and target audience.
- Edit and modify the copy to meet content expectations.
- Proofreading and editing copy and overseeing the production phase.
- Translating documents.
- Ensure copy is adjusted to the channel to communication, like in-app content, SMS, and push notifications, social media ads and stories, website content, emails and newsletters, scripts for short videos, etc.
- Brand:
- Maintaining brand Tone of voice consistency across multiple channels and media, including the app, website, and any other customer (internal or external) facing systems.
- Updating copy-related guidelines, such as name conventions, glossaries, and style guides,
- Communicating any updates in copy guidelines with relevant teams and championing any fixes or changes needed until completion.
إمتيازات الوظيفة
- Health insurance
- Learning, development and career progression
متطلبات الوظيفة
- University graduate with a literature, marketing, or communication discipline.
- 3 to 5 years in Advertising & Communication is preferred.
- 2 years of experience in UX writing.
- Advanced knowledge of the Arabic language and grammar.
- Advanced knowledge of the English language and grammar.
- Experience in UX writing.
- Knowledge of the Egyptian dialect and local phrasing.
- Skilled in writing content for young audience, including use of hashtags, relevant acronyms.
- Attention to details.
- Proofreading.
- Ability to work collaboratively with a team.
- Solid knowledge of the Arabic language. As well as knowledge of the Egyptian dialect and phrasing
- Creative writer with the ability to simplify complex concepts into layman terms.
- Continual learning and the ability to accept and work on feedback.
- Sense of urgency and prioritization of deliverables.
- Attention to details.
