Marketing & Engagement Manager

Envision Employment Solutions is currently looking for a Marketing and Engagement Manager for one of our partners, a multinational bank.

Job Summary:

Develop and Execute entity's marketing communications and engagement strategies that align with the entity's Brand Identity and Business Objectives; Head the marketing communication and engagement functions, lead the team, and coordinate cross-functional efforts across different marketing channels and domains. Manage and work closely with internal and external stakeholders (e.g. the creative agency and others) to ensure that all marketing activities are in line with business objectives.

Responsibilities:

• Responsible for the development, management, and implementation of the entity's marketing communication strategies that drive brand awareness, customer engagement, and growth.
• Responsible for the planning and execution of new products/release launches into the market.
• Drive tactical efforts of segment marketing in order to achieve entity's business objectives.
• Lead the development of product positioning that differentiates an entity's products in the market through deep knowledge of entity's products and value propositions to drive growth .
• Manage the relationships with creative agencies, market influencers, and vendors.
• Oversee the creation of compelling and impactful content for various marketing channels, such as campaigns, social media, mobile apps, emails, and print materials.
• Ensure a cohesive and consistent brand identity across marketing, communication, and engagement functions.
• Improve the entity's brand awareness, exposure, and consideration among the target market.
• Enhance entity's brand power across different indicators such as brand meaningfulness, differentiation, and saliency .
• Manage public relations efforts and build strong relationships with media outlets, influencers, and key stakeholders such as universities and colleges.
• Supervise the creation and maintenance of entity's events’ roadmap.
• Develop and adopt strategies to provide the best customer experience and engagement opportunities  at pop-up / event/ locations.
• Lead, mentor, and inspire the marketing communications team, fostering a culture of creativity, collaboration, and excellence.
• Lead, and inspire the engagement and activation team (including ushers), fostering a culture of sales, collaboration, and excellence.
• Monitor, review, and report on all activities and results .
• Define and implement ways of working with the data science team to measure the effectiveness of communications and engagement programs and strategies and report on ROI.
• Share customer insights with the entity's teams to be incorporated in product development and customer support.
• Manage the planning and tracking of the marketing, communication, and engagement budgets.