Medical Brand Manager - Bebelac, Local Brands and First Diet, MENA

About The Job

Danone MENA is looking for a talented Medical Brand Manager - Bebelac, Local Brands and First Diet, MENA to be based in Cairo, Egypt like you!

The job scope is mainly designed to serve the Danone Specialized Nutrition business to manage strategically, tactically and operationally the marketing activities for specific products in order to achieve the company’s vision, desired sales, market share, brand results, objectives and brand image.

Key Accountabilities

The Brand Manager will build, lead and manage the Bebelac, Local Brands and First Diet Category in the MENA countries. She/He will manage strategically, tactically, and operationally the marketing activities for specific products in order to achieve the company's vision, desired sales, market share, brand results, objectives, and brand image. In this context, the Band Manager will be responsible of

A- Strategy and Brand Plans Development

• Strengthen and develops brand positioning and marketing mix strategy. Develop relevant communication tools for the respective TA/Brands.
• Monitor market trends and competitors’ activities to identify opportunities, Key Business & Growth drivers
• Set out strategic marketing direction for his/her brand(s) and manage the operational process in delivering it
• Lead the implementation of the different marketing strategies with clear KPIs
• To Map and Manage the KOLs related to his/her area of focus. Meet them regularly to get feedback, data, market trends and validate the different communication materials/campaigns/Messages.
• Work Closely with the digital marketing team to define the consumer and HCP digital strategies/ Road map for the Bebelac, Local Brands and First Diet brands and the implementation of MCE methodology in our campaigns
• Develop a plan for new launches for the coming 3 years, Secure the needed approvals and give regular updates in the LIM Process.
• Work closely with the commercial excellence & country local marketing teams (Marketing Activation) to ensure and measure a proper execution of the medical activities, and proper use of the marketing material by sales forces
• Ensure compliance of all medical activities and marketing material with local regulations
  
  

B- Execution and Monitoring

• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) & monitor the SFE and e-detailing reports on monthly basis & give recommendations
• Connect with and brief management, Sales, Finance, Medical and local Marketing on the different marketing activities development when needed.
• Lead the planning and implementation of participating in regional and local Medical Conferences including the branding and messages to be shared and supporting with speakers in cooperation with Medical
• Lead the company standalone meetings including identifying objectives, Topics to be discussed, branding and deliver product/ Brand presentations.
• Work closely with sales teams enabling them to achieve their commercial objectives
• Provide marketing inputs for GPS process during the DRM and IR Meetings , and give a full analysis for the business drivers & drainers in “the monthly category update”.
• Work closely with the medical team to ensure the best message and approach to the HCPs
• Analyze and report on CBU brand’s performance and A&P to management and is accountable for financial performance. Analyze NS and P&L and give fact based recommendations.
• Coach and supervise country Brand Managers (activation managers) on operational execution of tasks
• Set up and measure Test & Learn (pilot projects) and recommend next steps.
• Coordinate the needed market research activities with S&I team
• Monitor and track performance of the screening teams in the different countries (where available), coach them and submit a monthly report on their KPIs and performance. Innovation & Project Management
• Develop a long term (3-5 years) pipeline of innovations (products as well as services) across MENA. Submit a monthly Innovation score card with the recent updates.
• Manage independently innovation projects from ideation phase to in-market launch in alignment with all stakeholders.
• Lead the main business driver projects relevant to his/her category.
• Liaise with medical affairs, trade, and sales team for standardized execution of brand plans
  
  

About You

To be successful in the role you should ideally have

Education

• Bachelor's degree Pharma, science or equivalent
• Experience 3 years' experience in brand management either with a regional experience.
• Experience in the nutrition field is a plus.
  
  

Mobility

Candidates should be open to move within the region or outside the region with Danone in 3-4 years if such an opportunity will arise which will contribute to his/her career grow

Location

Cairo, Egypt.

Languages Required

Fluent in English and Arabic.

Soft Skills

• Strong thinking and analytic skills
• Excellent presentation skills - written, verbal, and presentation.
• Project leadership (in a cross-functional environment)
• Strong communicator
• Team player
• Agile
• Cultural savvy and sensitivity.
• Energetic, enthusiastic, full of curiosity and desire to learn.
• Good understanding of brands and ability to understand consumers, highly numerate and able to work with people at all levels of an organization.
• Entrepreneurial Recognizes and seizes business opportunities
• Consumer orientation enabling the business to serve the consumer.
  
  

Mobility

Candidates should be open to move within the region or outside the region with Danone in 3-4 years if such an opportunity will arise which will contribute to his/her career growth.

About Us

Danone is a world-leading food company operating in three business divisions Fresh Dairy Products, Specialized Nutrition, and Waters.

Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.

We offer

Working in Danone MENA is one of the best places to build a strong career through everyday learning, empowerment, and team collaboration in an open culture & environment. Our culture fosters autonomy and empowerment, where your everyday can be a fresh adventure - full of new possibilities and opportunities for your development.

Danone MENA doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity employer, where all hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, national origin, age, genetic characteristic, or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect

So, if you are the Medical Brand Manager - Bebelac, Local Brands and First Diet, MENA we are looking for, Click on “Apply” now!

For more information About Danone, its people and its Business Please Visit www.danone.com