Customer Experience Lifecycle Specialist- Nespresso UAE (Marketing)

وصف الوظيفة

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit


Role: Customer Experience Lifecycle Specialist

Location: Dubai, UAE

Company: Nespresso UAE

Position Summary

Nespresso UAE is looking to hire a Customer Experience Lifecycle Specialist to implement the acquisition/onboarding and retention strategies and support the operationalization of the entire customer experience strategy (In line with the Nespresso Brand) across channels by executing activities of consumer experience campaigns, programs and initiatives.


Execute Operational Activities of all Customer Experience Campaigns, Programs and Activities:

  • Monitor and secure the operational planning of the local customer experience campaigns (acquisition/onboarding and retention).
  • Implement the local customer experience campaigns (acquisition/onboarding and retention) to convert prospects into new member and to retain existing customers (E.g., Develop the creative concepts).
  • Support the set up of and drive communications for correct and complete campaign briefings to ensure effective campaign execution.
  • Support the execution of the retention programs and activities for B2C and B2B customers (E.g., developing content and materials such as email and SMS).
  • Track campaign performances and provide suggestions for optimization.
  • Produce regular reports to highlight impact on main customer experience KPIs.

What Will Make You Successful…

Language: Fluent in English and Arabic (a plus)

Educational & Professional Background:

  • A University degree in marketing, commercial, or equivalent, complemented by a minimum of 2/3 years' experience in a marketing role, such as a (junior) product/brand manager or within a design thinking methodology-recognized agency.

Business & Financial Acumen:

  • Good grasp of business dynamics, comfortably working with financial models like customer lifetime value and ROI, and experience with brands known for innovation speed and high business sense.

Project Management Expertise:

  • Experience in managing complex projects, coordinating both stakeholders and external agencies.

D2C & CRM Mastery:

  • Proven success in direct-to-consumer strategies and a deep understanding of CRM platforms to enhance customer engagement.

Data-Driven Operations:

  • Ability to derive insights from data, track performance, and make informed campaign decisions.

Teamwork & Communication:

  • Strong collaboration skills with cross-functional teams and exceptional clarity in campaign communication.

Operational & Creative Excellence:

  • Proficiency in executing customer experience campaigns from start to finish, paired with a knack for creating engaging campaign materials.


  • Flexibility and resilience in a fast-paced retail environment, constantly learning and pivoting from challenges.

DTC Acumen:

  • A deep understanding of the direct to consumer, emphasizing rapid innovation and business savvy.

Customer-Centric Approach:

  • An unwavering focus on understanding and addressing customer needs, behaviors, and feedback.

Agency & Stakeholder Management:

  • Proven skills in fostering relationships with external agencies while ensuring alignment with the brand's vision and objectives.

At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good which shapes lives and landscapes for the better. We place people at the heart of our success – all 14,000 of them. We actively cultivate diversity, inclusion and belonging in the workplace. We celebrate individuality, believing that your authenticity and uniqueness can help us to grow together. Quality and sustainability are core to who we are and critical to our vision of driving positive change. We're committed to delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other.

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at