Social Media Specialist (6-Months Contract)

The Social Media Specialist leads the content creation and community engagement four our social media platforms, including Instagram, Facebook, TikTok, Twitter, and Youtube. Drive brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction, by ensuring Red Bull generates word of mouth with the right content on the right account/platform at the right time.

All the responsibilities we'll trust you with:

Content Creation & Strategy

Manage our social media publishing calendar, ensuring a steady flow of compelling content. Develop and produce social content concepts around our marketing mix with a focus on local relevancy. Work closely with local internal content makers to ensure content is made for-platform to maximize performance. Executes activation plans with the Brand and Communications departments to maximize reach of this content

Community Engagement

Act as the voice of Red Bull Egypt, engaging with our community by creating initiatives that strengthen our social connections.

Performance Optimization

Optimize channel performance through analytics, scheduling, featuring, using customized functionalities and driving smooth consumer journey across platforms.

Your areas of knowledge and expertise that matter most for this role:

• 1 to 3 years of experience in social media marketing & content creation.
• Experience with a variety of social media platforms and their analytics: TikTok, Facebook, Twitter, Instagram, and YouTube.
• Loves digging into new tools and processes with a goal of making a big impact.
• Ability to develop and execute creative social media campaigns / content.
• Awareness of content and channels social trends and updates.
• Social person with great communication & social skills.
• Witty enough and have strong copywriting skills.
• Passionate about Red Bull the brand.