LinkedIn Ads Specialist

وصف الوظيفة

Our client is at the forefront of developing solutions to combat financial crimes, providing essential tools for anti-money laundering and fraud detection. They are in search of a LinkedIn Ads Specialist with a strong B2B digital marketing background in the technology sector, ready to manage and expand their digital campaigns, particularly on LinkedIn and Google.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST or PST

Key Responsibilities:

  • LinkedIn Campaign Management: Lead and optimize LinkedIn advertising campaigns focused on lead generation, lead conversion, and customer acquisition.
  • Google Ads Strategy: Manage and optimize Google Ads campaigns, ensuring they align with the broader marketing goals and target the right audience segments.
  • Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.
  • 6sense Campaigns (advantageous, not a requirement): Utilize 6sense for deeper insights into account-based marketing efforts, applying intent data to improve campaign targeting.
  • CRM and CMS Management: While not mandatory, utilizing tools like HubSpot, Salesforce, and Webflow for marketing ops assistance is nice to have.
  • Analytics and Reporting: Use advanced analytics to monitor and report on campaign performance, adjusting strategies based on data-driven insights.

What Success Looks Like:

  • Lead Generation Efficiency: Your targeted campaigns on LinkedIn and Google Ads have measurably increased lead quality and quantity.
  • Campaign Optimization: Through rigorous A/B testing and analytics, you've refined advertising strategies to maximize ROI.
  • Strategic Contribution: You've successfully integrated insights from 6sense to enhance the targeting and effectiveness of campaigns.

Required Skills and Qualifications:

  • Proven Experience: At least 3-5 years in paid media management with significant B2B technology sector experience.
  • LinkedIn and Google Ads Expertise: Extensive experience in managing and optimizing campaigns on these platforms.
  • Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results.
  • Technical Skills: Knowledge of 6sense, HubSpot, Salesforce, and Webflow is advantageous but not required.
  • Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress.

This role offers a dynamic opportunity for a LinkedIn Ads Specialist to significantly impact a pioneering company in financial crime prevention technology. If you are results-driven, skilled in digital marketing, and adept at navigating complex campaign landscapes, we invite you to apply and help propel our client's growth in the tech sector.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form
  • Record a video showcasing your skill sets