Senior Marketing Manager

Dubizzle Egypt is the leading marketplaces for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.

We are alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Senior Marketing Manager, you will be responsible for leading  all our marketing activities from social media and digital campaigns to advertising and creative projects. You will be responsible for developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. You will be required to be a skilled marketing strategist who is able to inspire the team members and run our Marketing department in ways that promote higher profitability and competitiveness.

In this role, you will:

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyse consumer behaviour and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
• Responsible for new initiatives to grow the company.
• Supervises all content published and used for sales pitches and user value management.