CRM Lead
- AlGooru
- Cairo, Cairo Governorate, Egypt
- Full-time
- Remotely
وصف الوظيفة
Join AlGooru as our next CRM Lead! 🌟
Who Are We ❓
📚 AlGooru is the leading private tutoring platform in Saudi. We're the first licensed by the National E-Learning Center (NELC), and we're renowned for providing tech-enabled tailored educational support to students from all ages and levels (K-12, university, and professionals).
🪙 We've been backed by various local, regional, and international investors including Constructor Capital, Plug & Play Ventures, Techstars, KAUST, Hub71, family offices, and others.
💡 A Fun Fact about AlGooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master.
Your Role
- Design automated customer journeys across Intercom, CleverTap, and OneSignal to boost activation, conversion, and retention.
- Streamline communications between Students/Parents ↔ Tutors for a seamless lifecycle experience across Sales, Support, and Tutor Success.
- Use analytics and segmentation to spot drop-offs, launch reactivation campaigns, and continuously improve retention.
A Day In Your Life:
- Define lifecycle strategy for AlGooru from onboarding → first value → repeat → reactivation.
- Build multi-channel journeys across WhatsApp, in-app, push, and email.
- Create best-in-class onboarding experiences using Intercom + CleverTap.
- Own all outbound communications and ensure consistent tone and timing.
- Build actionable segments and cohorts
- Partner with Sales to align lead nurture, SLAs, and WhatsApp playbooks.
- Partner with Support to embed CSAT, macros, and help center content in journeys.
- Partner with Product & Tech on events, identity resolution, and deliverability.
- Partner with Marketing on promos, seasonality, and referral campaigns.
- Manage WhatsApp Business templates, approvals, and cost efficiency.
- Ensure deliverability, consent, and clear opt-out / opt-down management.
- Maintain QA checklists for all messages (links, deeplinks, tracking, localization).
- Monitor key lifecycle KPIs: activation, onboarding completion, retention, and reactivation.
- Report insights and propose experiments based on performance data.
إمتيازات الوظيفة
Why AlGooru?
At AlGooru, you’ll have an exceptional opportunity to push the boundaries of education. You’ll be challenged but never alone, joining a diverse team of innovators committed to redefining learning.
- Here's what we offer:
- 🚀 Impact: Help transform education in Saudi Arabia and beyond.
- 📈 Growth: Join a rapidly scaling startup with career development opportunities.
- 🕒 Flexibility: Work from anywhere + unlimited PTO.
- 💰 Rewards: Competitive salary, ESOP shares & quarterly bonuses.
- 🎉 Culture: Vibrant team, monthly Pizza Fridays & a supportive environment.
- 🎁 Perks: Free hardware/software, learning budget, AlGooru Library & more!
- We foster a culture of care, one that promotes loyalty, commitment, and a true sense of belonging. Be valued. Be part of it.
متطلبات الوظيفة
You’re the CRM Lead we’re looking for if you have:
- 3–5 years of experience in CRM or Lifecycle Marketing for marketplaces, EdTech, or consumer apps.
- Strong skills in lifecycle design, segmentation, and A/B testing with an analytical mindset.
- Hands-on experience with WhatsApp lifecycle management and performance tracking.
- A collaborative, data-driven, and growth-oriented mindset with strong execution bias.
- Advanced expertise in customer segmentation and lifecycle marketing strategies.
- Excellent communication and collaboration skills for effective cross-functional teamwork.
- Comfortable working in fast-paced, evolving environments.
- Tools:
- Core: Intercom (in-app, WhatsApp, Help Center), CleverTap (journeys, segmentation, push), OneSignal (system push).
- Nice to have: HubSpot, CleverTap’s analytics, or other analytics platforms.
Traits We Love
- Results-Driven
- Proactive & Takes Initiative
- Balances Speed & Quality
- End-User Obsessed
- Strong Communicator
- Super Organized
- Independent & Team Player
- Eager to Learn
The Hiring Journey
- Screening & Intro Call (5-10 mins)
- Chemistry Interview (15-30 minutes)
- Technical interview 1 (30-60 minutes)
- Technical interview 2 (30-60 minutes)
- Technical Assessment
- Offer extended to successful applicants
