وصف الوظيفة
iSchool is a leading online education platform offering coding and artificial intelligence courses for students aged 6 to 18. We are seeking a highly motivated and experienced Digital Marketing Manager to join our team. As the Digital Marketing Manager at iSchool, you will be responsible for developing and executing digital marketing strategies to drive customer acquisition, increase brand awareness, and enhance our online presence.
Responsibilities
- Create and implement comprehensive digital marketing plans to meet business goals and objectives.
- Manage and optimize online advertising campaigns across various platforms, including paid search, display advertising, social media advertising, and email marketing.
- Perform ongoing analysis of digital marketing campaigns to track key performance indicators (KPIs) and make data-driven recommendations for campaign optimization.
- Collaborate with cross-functional teams to develop and optimize landing pages, website content, and user journeys for improved conversion rates.
- Stay up-to-date with industry trends and best practices in digital marketing, and identify opportunities for innovation and growth.
- Manage a small team of digital marketing professionals, providing guidance and support to ensure the team's success.
- Develop and maintain relationships with external partners and vendors to support digital marketing initiatives.