Senior Manager - eB2B Digitization

Position Overview

B2B Digitization Senior Manager will work collaboratively with the Operating Unite Functions, franchise, and bottling partners to drive the digitized RTM strategy implementation and Olympian level execution.

What You’ll Do For Us

• Provides thought leadership and fact-based insights and methodologies to identify, develop, and execute the best possible growth paths through the analysis of business drivers, current reality and future trends, competitive landscape& dynamics in our and adjacent business/categories, as well as internal capabilities and external factors that affect or could affect the business
• Integrates with other functions& processes and provides oversight and management to multiple initiatives, connecting and bring synergy to ensure that work is completed efficiently, adjusting priorities, effectively track progress and identify issues
• Works closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth
• Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts
• Leads the strategy definition and implementation of super / hyper channel strategies across the system in balance with the system’s served channels, vs. other growing channels and competitors to protect our business base and profitability
• Builds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation
• Leads development of a long-term super& hyper channel strategy, based on strategic analysis, opportunity identification via revenue mapping, and identification and alignment on key profit pools over the medium to long term. Develop an investment plan against identified strategic imperatives with financial analysis, breakeven and ROIestimations.
• Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharingarrangements.
• Leads the Reliability Growth Management (RGM) process in the channel to optimize volume / revenue mix by pack and brand and identifies futureopportunities.
• Leads the development and implementation of specific incidence& frequency drivingprograms.
• Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning andexecution.
• Drives the development of business case, and the launch of region-specific new product/package launches, new off-take driving programs, as well as, ensures the successful execution of national innovation projects
  
  

Qualification& Requirements

• 5+ years of Leadership experience in Commercial Planning and Commercial Execution with strong skills in Route-To-Market, Value to Market, Innovation, and Channel Strategy.
• Experience in a cross-functional or highly matrixed organization.
• Experience having owned/shaped/led growth and marketing strategy for global product line.
• Deep marketing expertise in market& customer insights, segmentation, product commercialization and branding
• Ability to motivate and work well with diverse, global and cross functional teams.
• Candidate must have a proven track record of delivering results through leadership and growth behaviors and strategy building experience.
  
  

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
  
  

Skills

Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Marketing Campaigns; Digital Advertising; Key Performance Indicators (KPI); Branding; Demand Generation; Media Buying; Marketing Strategies; Channels Strategy; Product Commercialization; Market Segmentation; Customer Insights; Alteryx; Microsoft Office; Strategy Development; Google Analytics; Influence; Microsoft Power BI; Tableau (Inactive)

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors- curious, empowered, inclusive and agile- and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. VisitOur Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.