Social Media Specialist

  • AWJ
  • Dubai - United Arab Emirates

وصف الوظيفة


Job Purpose

  • Manage the brands’ social media accounts.

Key Result Areas

Brand Level Responsibilities (all brands):

  • Creating stories monthly content calendar by brand.
  • Story highlights management & updates for all brands.
  • Posting the daily stories on all platforms.
  • Creative live coverage on the ground from the restaurants twice a week.
  • Creating an influencer strategy for all brands.
  • Maintaining communication with existing influencers and approaching new influencers for collaborations.
  • Briefing the designer & photographers.
  • Weekly benchmarking report for the competitor’s social media accounts and content used.
  • Monthly reports per brand covering the month performance for the page organic & sponsored ads across all social media platforms.
  • Brand image maintenance on social media creating a positive WOM.
  • Brands community management ensuring to reply to all DMs and comments within 24 hours, 7 days a week.
  • English copywriting for all brands.

Specifications (Qualifications, Experience, And Skills)

  • Passionate about brands and technology.
  • Degree in Marketing or any equivalent alternative.
  • A minimum of 2 years’ experience in social media.
  • Proactive, honest, and trustworthy.
  • Strong analytical, communication and interpersonal skills.
  • Able to work on his own as well as part of a team.
  • Fully conversant with MS Office applications.
  • An English speaker is a must.
  • F&B background is a plus.